What is SEO?

What is SEO?

What is SEO?

This is a question asked not only by students and those who have newly entered the business world. All too frequently it is asked by many who have spent years engaged in commercial and industrial activity.

This website seeks to explain in straightforward terms what is meant by the SEO concept. SEO, Search Engine Optimization, is essentially an attitude of mind. Its principles apply to all forms of commercial enterprises. Although selling plays an essential part the total SEO function is concerned with a much wider spectrum embracing market research and analysis, merchandise planning, co-ordination and pricing, advertising and promotion as well as the study of distribution policies and methods.

Online Promotion is primarily for self-study but will be found equally helpful to students studying for NVQ Certificates and Business Degree's and also for those studying for the Diploma in SEO of the Chartered Institute of Promotion.

We should like to record my thanks to Mr Peter Ducker whose support has been invaluable.

Further reading - Inspirational Research

Please Note

Similarly, in the customer field, the decision to ask for a certain brand of soft drink cordial may be made by the child, although it will be his mother who actually will purchase it at the supermarket.

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Online Promotion | Sound and Music

There are a number of ways to use the web to promote your work through websites, blogs, social media and online forums.

Online Promotion - Sleeky Web Design & Print

Online promotion is a cost effective and hugely traceable form of advertising. It can be used to open up new markets or strengthen existing ones.